The design purpose for this poster was to advertise the Geneva International Motor Show, a show where the latest cars are presented. The poster FEATURES a futuristic car to show that what’s coming (the future) is going to look great. The tag line “The future is here” is included to invite people to the event and therefore have a more successful show.
The concept for this poster was to advertise the Geneva International Motor Show in a unique way. Instead of including several cars, I went with a more simplistic look, the awesome car, the tag line, and the date. My goal was to make an appealing poster that gives people a hint of what’s going to be showcased in that event.
